Manager Co-Pilot
Day-to-day management
Keeps your calendar, deadlines, and commitments in sync — and flags what needs your attention before it becomes a problem.
Your entire music team, powered by AI.
Artist Intel replaces the service layer — PR, manager, booking agent, marketer, promoter — with a team of AI agents and world-class education, so independent artists can run their careers from one place.
Built by Kevin Mitchell
Def Jam — National Director of Alternative Promotions
Founded Codeine Records
Top Ten hit — “Déjà Vu (Uptown Baby!)”
Managed Nappy Roots to platinum
The Convergence Framework
Five eras. One pattern.
Artist Intel runs on a framework Kevin Mitchell practiced for three decades, from college radio to Def Jam to independent labels: convergence recognized early. Position taken before the market validates. Infrastructure built in the gap. These are its working diagrams — the same visuals taught inside the Academy.
The service layer, replaced.
A major-label team used to cost a fortune and a record deal. Artist Intel gives you five specialist agents that work your career around the clock — and every move they make waits for your approval.
PR Agent
Press & publicity
Builds your media list, drafts pitches in your voice, and follows up until your story lands in the right rooms.
Marketing & Promotion Agent
Campaigns & reach
Plans release campaigns across social, radio, and streaming — and tracks what is actually moving the needle.
Booking Agent
Live & touring
Finds the right rooms, pitches promoters, and manages offers, holds, and routing — the work most independents never get access to.
Career Strategist
Direction & growth
Reads your numbers — streams, revenue, audience — and turns them into the next right move for your career.
Learn the business from someone who ran it.
The Artist Intel education program: seven courses built from three decades inside Def Jam, independent labels, management, and soundtracks. Genre-neutral at the core, with hip-hop as the founding lens.
Founding course
The Business of Hip-Hop
The flagship. The full map of how the music business actually works — deals, promotion, publishing, and power — taught through real campaigns, real contracts, and real careers.
Inside the flagship
Two diagrams from the program's core lessons — the Codeine Records case study, and the deal math every artist should run before signing anything.
Independent Label Blueprint
Build and run your own label — structure, signings, releases, and revenue.
Artist Management & Development
Develop artists for the long term: image, repertoire, team, and timing.
Publishing, Royalties & Catalog Economics
Own your publishing and masters — and know exactly what they are worth.
Sync, Soundtracks & Music Supervision
Get your music into film, TV, ads, and games — and get paid properly for it.
The Promotion Machine
Radio, DJs, playlists, and street teams: how records actually break.
Brand Partnerships & the Business of Culture
Turn audience and culture into brand deals that pay — and last.
Download the free one-sheet
One page: the full 7-course program, what you walk away with, and how to enroll. Free PDF.
How it works
You stay the artist. Your agents do the legwork — nothing goes out under your name without your say.
1
Tell Intel your goals
A release, a tour, a sync placement, a bigger audience — you set the target and the timeline.
2
Your AI team builds the plan
Your five agents break the goal into campaigns, pitches, and deadlines — one coordinated plan, not five disconnected tools.
3
You approve, agents execute
Review every pitch and plan before it ships. You keep creative control and 100% of your rights — the team works for you.
Founder, Artist Intel · Founder & Managing Director, National Brand Group · Educator, Emerson College
Built by someone who has sat in every seat.
Kevin Mitchell's career runs from college radio — where he became the first Black program director of WMUA 91.1 FM — to Def Jam, where he served as assistant to Lyor Cohen and rose to National Director of Alternative Promotions.
In 1997 he founded Codeine Records and took Lord Tariq & Peter Gunz's “Déjà Vu (Uptown Baby!)” to a Top Ten pop hit, then managed Nappy Roots to a platinum debut and two Grammy nominations.
Today he leads National Brand Group and teaches at Emerson College — and built Artist Intel to give independent artists the team he spent a career being part of.
Questions, answered straight.
Is this a distributor?
No. Artist Intel is not a distributor and does not replace yours. Keep your DistroKid, TuneCore, or label services deal — Artist Intel works alongside your distributor and handles everything distribution doesn't: the team, the strategy, and the education around your releases.
Do I keep my rights?
Yes — 100%. Your masters, your publishing, your name. Artist Intel is a service layer that works for you; it never takes ownership of your music or your catalog.
Who is it for?
Independent artists and artist-entrepreneurs at any genre or stage who are running their own careers — releasing music without a label team, or building the team they can't yet afford to hire.
When does it launch?
The waitlist is open now. The founding cohort gets access first — join the list below and you'll be first to know when doors open.
Be first in.
The founding cohort is forming now. Join the waitlist and you'll be the first to know when Artist Intel opens.
How it works: pressing “Join the waitlist” opens your email app with a short message already addressed to hello@artistintel.com — just press send and you're on the list. No account, no password, nothing stored on this page.
Your email app should now be open with your waitlist message ready — just press send. If nothing opened, email hello@artistintel.com with the subject “Artist Intel waitlist.”